RGB Redux

Years

2020-2022

Role

UX & product designer, web designer, WordPress builder, customer researcher, product manager 

About

RGB REDUX is my own company. It’s a design studio that focuses on user-experience, web design, service design, customer research, and tactical integrations.

Projects

• Restaurant Resource, web design & UX, 2022: launching soon restaurant-resource.com
• Octolumi website redesign, 2022: octolumi.com
• Katia Leonardo vocal coach, website redesign, 2021: katialeonardo.com
• US Dept of Interior INT website redesign recommendation report, 2021
• CHYL product concept, customer research, & design, 2020-2022 : chyl.io

Case Study: Restaurant Resource

Project

Working with the startup Restaurant Resource on their branding identity and web application design for their first launch website and search directory.

Overview

The Restaurant Resource directory is a system for restaurants and hotels to find, compare, and select software options. The system was already built on the backend and lightly on the frontend. It needed a user-friendly and visual front-end design for the first launch. The new design needed to account for different types of users— the software vendors, the restaurant and hotel engineering teams, and events stakeholders.

Role

Branding, UX, and web designer

Tools

WordPress, Illustrator, Photoshop 

Approach

First thing that needed to be established was branding with a logo and brand colors and as well as understanding how the system was built and understanding the current customer base. While the branding was being decided upon, I started building the WordPress foundation and working with the Restaurant Resource team to come up with possible themes that would work with the brand vision — working first with the landing page and then with the directories pages.

Then I worked to integrate the existing directory into the new design framework and then selecting new iconography into the site. I also designed the templates for key pages throughout the site and tested for responsiveness in different screensizes – smart phone, tablet, and desktop.

Results

A modern and easy to look at website design with a directory that was easier to use. The Restaurant Resource team was happy with the results — the look and feel and easy integration of their existing system.

Conclusion

As a final step, I created a Web Brand style guide for Restaurant Resource which can be seen here: RR WEB BRAND STYLE GUIDE

Restaurant Resource site is set to launch early 2023.